How to use Pricing Rules

We like to follow our users feedback and try our best to answers their request.

To continue and improve further DSers, we just released a new feature for you:

Pricing Rules



The Pricing Rule setting will let you choose what kind of price mark-up you want to apply to the products you are selling in order to cover your expenses.


Introduction

The pricing rule settings are divided into two parts:

-Shop settings

-Prices Assigned Cents

As stated, the "pricing rule will apply automatically when products are imported to Shopify with DSers."

Please note: Global Pricing Rules work differently if you are not selling in USD on Shopify.


Let's take the case of a product originally costing 10 USD for better understanding


In the shop settings part, the general settings let you choose how much you want to add to the original price of the product

In this case, the product will be priced at 15 USD (10 USD (original price) + 5 USD (for expenses))


You can also choose to multiply the price if that better suits your needs

In this case, the product will be priced at 20 USD (10 USD (op) x 2 (for expenses))


If you are using compared price because you are running a promotion, you can also set it up here

In this case, the discounted product will be priced at 20 USD (10 USD (op) +10 USD (for expenses))

The original price of the product will be shown as being 30 USD (10 USD (op) x 3 (for expenses))



If you want to set different margins depending on the product's original price, you can activate the Advanced panel

Here you can set automatic price changes to your product according to price ranges


Example

Let's take this as an example

Here, products have different margin according to their original cost:

Products costing from

-0 to 5 USD will have their price multiplied by 2

-5.01 to 15.00 USD will see 10 USD added to their price

-15.01 to 50 USD -0 to 5 USD will have their price multiplied by 1.5 and their compared price multiplied by 2

-20.01 to 100 USD -0 to 5 USD will have their price multiplied by 2 and their compared price multiplied by 2.5


The rest of the products will have their prices multiplied by 2


This way, a product that cost 2 USD on AliExpress will be posted as costing 4 USD when you import it to your Shopify store.

A product that cost 30 USD on AliExpress will be posted as costing 45 USD and its compared price as 60 USD when you import it to your Shopify store.




In your Settings, you can set Advanced Pricing Rules to take in consideration how much profit you want while considering eventual currency change.

Profit in other currency

Let's take the example of a product that costs 50 USD and you want to make 10 USD profit, but you are using AUD on your Shopify store, so there is a currency transfer. You can access your "Setting" window, the "Pricing Rule" panel and the activate the advanced section.

Let's break things up more clearly about the product:Cost = 50 USDProfit = 10 USD (not considering the ad campaign cost)Price = Cost + Profit = 60 USD We know that:1 USD = 1.4 AUDConversion Rate = 1.4Price / Cost Rate = 60 / 50 = 1.2 The formula to get the right profit is:Price / Cost Rate * Conversion Rate = MultiplierIn our case1.2 * 1.4 = 1.68

Your product will be priced at 84 AUD (50*1.68)

More examples

You want 15 USD Profit on the products with 80 USD Cost, I'm using Euros Cost = 80 USDProfit = 15 USD (not considering the ad campaign cost)Price = Cost + Profit = 95 USD We know that:1 USD = 0.88 EURConversion Rate = 0.88Price / Cost Rate = 95 / 80 = 1.1875 The formula to get the right profit is:Price / Cost Rate * Conversion Rate = MultiplierIn our case1.1875 * 0.88 = 1.35 Your product will be priced at 108 EUR (80*1.35)


Don't hesitate to contact us if you have any questions!







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